But here’s why it’s actually important to see Bridesmaids. On opening weekend. (Twice if you can afford the admission, time and babysitters). I don’t know a female screenwriter, TV writer, actor or comedienne who hasn’t heard this statement in the past few months with regards to future projects: “Well, we’ll see how Bridesmaids does…”
That sentence means that every creative, brilliant, funny woman in Hollywood is (unfairly) being held hostage to a single film’s opening weekend box office. Meaning no studio is likely to take any sort of chance on any new projects perceived to be “female driven comedy” unless they have proof that it can perform. And perform well. (Breathe, Kristen.)
Just for the record, the audience I saw Bridesmaids with at SXSW was at least 50% dudes. So you don’t have to listen to my chick opinion — just ask Simon Pegg, Nick Frost, Doug Benson, Dave Foley and a ton of other guys who know funny. They were laughing their ball sacs off a few rows behind me.
When a super hero movie flops, studios never seem to stop making them. Nor do I see do or die pressure applied to what’s considered to be regular (male?) comedy. If a big comedy flops, they don’t just stop making comedies. So why all this focus on Bridesmaids?”—Jamie Denbo (via purns)