When it comes to the web, we not only understand the consumer side of the Internet we understand the producer/supplier side as well. And like any producer or supplier we want to be compensated. The reason the Digerati are so fixated on “what the consumer wants” is simply because most of them have only experienced the web as consumers.
“The consumer wants music to be free” they shout as they pound their tiny fists on their Skovby tables.
The consumer also wants cars to be free. And beer. Especially beer. But any market involves a buyer and a seller. A consumer and a producer. If GM can’t afford to give away their product for free it ain’t gonna happen. No matter what the consumer wants."
This is a really amazing essay about buying and not-buying stuff on the internet.